In disruptive times the marketing function is increasingly accountable for sales conversions, yet they’re not always getting the full picture. Sales enablement isn’t something that usually comes up on the marketing radar – but it needs to now more than ever.
Speakers:
Amy Franko, Impact Instruction Group
Tony Hughes, RSVP Selling
Jessica Felts, LogMeIn
Amy Franko helps companies create high-value growth by improving sales performance and sales leadership. Her experience within global organizations, such as IBM and Lenovo, shaped her skills as a futuristic thinker and leader. She brings new perspectives to her clients, with a sharp focus on achieving strategic goals.
Known for her dynamic, engaging style, Amy is a sought-after speaker on the topic of sales and leadership development. Her expertise is shared on social networks and in respected publications such as Chief Learning Officer, Selling Power, TD Magazine, Training Industry, Training Magazine, Columbus CEO, and Smart Business. Her first book, The Modern Seller, is due out in 2018.
