Professionals for Association Revenue

LIVE: How Association Business Development Teams are Managing Through COVID-19

Wednesday, April 15, 2020 2:00pm - 3:00pm EDT  
Host: PAR
By: Sean Soth, President, Professionals for Association Revenue (PAR); Susan Young, Director Sales & Business Partnerships, IFT; Allyson Small, Chief Operating Officer, Society for Clinical Research Sites (SCRS); Jay Ablondi, Executive VP of Global Products, IHRSA; and Carolyn Shomali, Community Manager, Professionals for Association Revenue (PAR)

Conferences have long been an economic anchor for association business development teams. COVID-19 is forcing postponements, cancellations and uncertainty for programs that have existed for generations of association professionals.

Join a panel of association executives who will share their experiences. Learn how their teams are planning and communicating with members and business partners now and for the future.

Tune-in and:

  • Gain insight from shared experiences and lessons learned
  • Build ideas for your business development teams
  • Understand best practices for communicating to your audiences 

About Professionals for Association Revenue (PAR):
For nearly a year, a group of experienced association leaders have been working to launch a new member organization, PAR. Set to launch in Summer 2020, PAR's mission is to inspire revenue growth for association professionals through knowledge, resources and community. The business development landscape is constantly changing, but the impact of COVID-19 is unprecedented.

While our website is not quite ready, our hope is to help other association teams approach their work with fresh concepts. Please join any of our upcoming webcasts, as our network comes together with ideas and effort to help all of us get through this time.  


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Sean Soth
Sean Soth

President, Professionals for Association Revenue (PAR)

Sean Soth is President of Professionals for Association Revenue, a member organization launching in 2020 to bring associations together and focus on ideas and connections for revenue growth. Sean brings more than 20 years of association management and sales experiences to his role, and an understanding of the unique opportunities association teams have when leading with mission and value for business partnerships.
Sean also serves as President of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean's teams surpass budget objectives, while launching new program and product development for thousands of clients per year. 

Susan Young
Susan Young

Director Sales & Business Partnerships, IFT

Susan has been a business development professional with IFT for 30 years. As IFT's Director of Sales and Business Partnerships, Susan has an expertise in developing and selling integrated marketing programs for B2B including print and digital advertising, sponsorship, exhibit space and membership. She has been a member of the PAR Leadership Advisory Board since it's inception in 2019.

Allyson Small
Allyson Small

Chief Operating Officer, Society for Clinical Research Sites (SCRS)

Allyson manages SCRS events and membership, and is a pivotal contributor to both member and GIP strategy. In addition to her executive role, Allyson regularly attends industry meetings and ongoing committee engagement projects with SCRS. She has been a member of the PAR Leadership Advisory Board since it's inception in 2019.

Jay Ablondi
Jay Ablondi

Executive VP of Global Products, IHRSA

Jay is the Executive Vice President of Global Products for IHRSA, a global commuity of health and fitness professionals in 70 countries. Jay leads IHRSA's research initiatives, which produce industry benchmark publications. As EVP of Global Products, Jay currently oversees the research, publishing, education, convention, trade show, online media marketing, and information technology departments. Over his 30 year career with IHRSA, Jay has presented to industry groups in Argentina, Australia, Brazil, China, Russia, and throughout Europe and the United States. Jay has been a member of the PAR Leadership Advisory Board since 2019.

Carolyn Shomali
Carolyn Shomali (Host)

Community Manager, Professionals for Association Revenue (PAR)

Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.


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